In general, the last year or so hasn't been that easy for most of us real estate agents. As corny as it sounds though, there's always a bright side. It's times like these that separate the good from the great and the great from the phenomenal. It's your basic "survival of the fittest" scenario that helps keep a quality control on the industry.
Henry Ford used to say "Business is never so healthy as when, like a chicken, it must do a certain amount of scratching around for what it gets". It makes a lot of sense! I used to take things for granted not too long ago but as things became tougher (or as I like to say, more competitive), I quickly stepped up my game.
Many agents are dropping out of the business. As a service provider to agents, this has made things much more challenging for me. I love it though because it has taught me to become a stronger person by learning how to work smarter and more efficiently. It's like I went back to school but didn't have to pay tuition. The best part is when the competitive times are over, I'm going to be stronger than ever!
I used to send this newsletter out every month and it did wonders for my business. When times were easy though, I started to get lazy. Now I'm starting to explore other options such as Facebook and Twitter. If I wasn't forced to have scratched my living out, I'd have become a fat, lazy chicken. In the coming months, I'll be sharing techniques that'll help you stay ahead of the competition so stay tuned. If you have any ideas you'd like to share, please let me know.
