Agent Buzz -- When the Going Gets Tough November 2009
Greetings!

It's been a really long time since I wrote my last article so I hope most of you remember who I am :)  Certain things have kicked me into gear which is the focus of our first article -- turning lemons into lemonade.

This month's article also discusses the importance of a logo and we share a service that will create a custom logo for only 25 bucks!

Finally, reusable shopping bags are massively gaining popularity so why not use it as a marketing opportunity while at the same time showing people that you're an agent who's decided to go green!

Thanks so much for taking the time to check out our newsletter.  Please let me know if you have any questions or comments.  



In This Issue...
When the Going Gets Tough
Get a Logo
In the Bag
Your Feedback

When the Going Gets Tough

In general, the last year or so hasn't been that easy for most of us real estate agents.  As corny as it sounds though, there's always a bright side.  It's times like these that separate the good from the great and the great from the phenomenal.  It's your basic "survival of the fittest" scenario that helps keep a quality control on the industry.

Henry Ford used to say "Business is never so healthy as when, like a chicken, it must do a certain amount of scratching around for what it gets".  It makes a lot of sense!  I used to take things for granted not too long ago but as things became tougher (or as I like to say, more competitive), I quickly stepped up my game.

Many agents are dropping out of the business.  As a service provider to agents, this has made things much more challenging for me.  I love it though because it has taught me to become a stronger person by learning how to work smarter and more efficiently.  It's like I went back to school but didn't have to pay tuition.  The best part is when the competitive times are over, I'm going to be stronger than ever!

I used to send this newsletter out every month and it did wonders for my business.  When times were easy though, I started to get lazy.  Now I'm starting to explore other options such as Facebook and Twitter.  If I wasn't forced to have scratched my living out, I'd have become a fat, lazy chicken.  In the coming months, I'll be sharing techniques that'll help you stay ahead of the competition so stay tuned.  If you have any ideas you'd like to share, please let me know.



Get a Logo

This month's issue is all about setting yourself apart so that you're better able to stand out during these competitive times.  One of the best ways to do this is by branding your business with a logo.

You're in a business where a creative, professional image means everything.  If you have a sharp looking logo beside your name, it shows that you give that little extra and care about your professional image.  Think about a painter -- if one has a van that says "Bill's House Painting" on the side and the other guy has a nice looking logo on the side of their truck, who looks more professional?

Most agents don't have their own personal logo.  It's a massive oversight.  Get on it today so you can set yourself apart!  A logo can cost up to $1,000 but if you're just getting started and/or have a limited budget, www.GotLogos.com does them for just $25.  For that price, you no longer have an excuse :)



In the Bag

If you've decided to take my advice and get your own logo, I know just the place where you can unveil it.  Calendars and magnets have their place but why not stand out with something totally different!

Everyone's using reusable shopping bags to help save the environment.  Instead of billboards and bus benches, put your contact details on the side of these popular bags and hand them out to your clients and prospects.  They'll love that you're giving them away!  The best part is that they'll be hauling them around town -- you'll be like an environmentally friendly walking billboard!



Your Feedback

And that's all for this month -- thanks for reading. If you have any comments or questions about the above articles or if you have any suggestions for future articles, just click your reply button -- I'd love to hear from you!



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